Starting any project is a marathon. We are here to help — 1K at a time.
The 1K Framework™
Instead of committing to large scopes upfront, we work in short, effective sprints — each designed to move the project forward, create clarity, and allow for fast decisions.
One step at a time.
One thousand dollars at a time.
At a pace that works for your business.
Any meaningful project can be broken down into smaller, focused steps.
HOW IT WORKS
Consistent structure. Flexible direction.
COMMIT LESS
STAY FLEXIBLE
No lock-ins. Spend only when it makes sense.
START WITH A FREE 1K BRIEFING SESSION
Every engagement begins with a complimentary briefing session (normally valued at $1,000).
In this session, we:
unpack your challenge or idea
clarify priorities and constraints
identify what needs to be explored or validated first
map a clear 20-step roadmap — the first half of the marathon
You’ll walk away knowing:
what to do next
what not to do yet
and how to progress 1K at a time
EXAMPLE PROGRESSIONS
Because the 1K Framework™ is not task-based, progress looks different for every project. What stays consistent is the structure. What changes is where you start, and how far you go. Below are a few simple examples to show how the framework is typically used.
EXAMPLE 1: Product–Market Fit Exploration
When you need to understand whether a product idea has real potential.
1K: Break the product idea into key assumptions and risks
1K: Explore market signals, user behaviour, and competitive patterns
1K: Synthesize findings into clear insights and recommended next moves
Outcome: A grounded understanding of product–market fit signals, with clear options for what to do next.
(The decision to proceed, pivot, or pause stays with you.)
Example 2 — Brand Direction & Logo Concept
When a brand needs clarity before committing to full execution.
1K: Clarify brand positioning and direction
1K: Explore brand and logo concepts
1K: Refine one chosen direction into a clear concept
Outcome: A confident brand and logo direction, ready for step-by-step development.
Example 3 — Go-to-Market Planning
When you’re preparing to launch, relaunch, or expand.
1K: Define the core message and target audience
1K: Map channels, timing, and priorities
1K: Pressure-test the plan and identify risks
Outcome: A focused, decision-ready go-to-market plan without overcommitting upfront.
MOMENTUM BUNDLES (OPTIONAL)
For teams ready for a longer run, with built-in checkpoints.
Momentum Bundles are optional ways to line up multiple 1K steps in advance, while keeping the same flexibility and control. Nothing about how the framework works changes. You simply gain additional structure and support along the way.
All bundles retain full flexibility, you can pause or pivot at any time.
10K Momentum Bundle
A mid-run calibration to review direction, reset priorities, and adjust course if needed.
10 x 1K steps
+1 bonus step (11 total)
Checkpoint session at the 5K mark
20K Momentum Bundle
Designed for larger initiatives that benefit from structured alignment along the way.
20 x 1K steps
+2 bonus steps (22 total)
Checkpoint sessions at the 5K and 15K marks
WHY 1K FRAMEWORK™ WORKS
The 1K Framework™
Start with clarity before committing
Low-risk entry, one 1K step at a time
Adjust at every step
24–48 hours Delievery
Pivot, pause, or continue with ease
Cashflow stays flexible
Easy to stop when it needs
Progress measured by learning and momentum
Traditional Agency Model
Large scope before clarity
High upfront project or discovery fees
Assumptions locked in early
Weeks before meaningful output
Changes require scope renegotiation
Budget committed upfront
Hard to stop once started
Progress measured by fixed milestones
READY TO BEGIN?
Book your free 1K Briefing Session
Start with clarity.
Set your pace.
Move forward — 1K at a time.
