Explortunity is a strategy and design consultancy helping product-led businesses across Australia and the Asia-Pacific region develop clearer, stronger and more commercially grounded products.
We work across product strategy, physical product design, brand communication, and design-led operations, supporting teams from initial concept through to packaging, messaging and market readiness.
Our consulting approach bridges strategy and execution — combining deep product understanding with communication systems and operational clarity. We help businesses shape physical products, refine on-product communication, develop packaging direction, and align product, brand and business decisions for APAC markets.
With extensive experience across consumer goods, wellness, lifestyle, FMCG, hardware, industrial products, and emerging D2C brands, Explortunity provides both strategic direction and practical design support to help businesses move confidently from idea to market.
Clarity for ProductsBrands and Decisions
Explortunity is a strategic creative and product practice working across brand, product, and go to market execution.
The practice supports product led businesses navigating complexity, change, and growth, often operating in environments where clarity must be created before execution can begin.
Work typically spans early definition, launch preparation, and scaling phases, with a focus on aligning strategy and execution so that what gets built is practical, coherent, and able to scale.
Explortunity is led by Benjy Leung, a strategic creative and product leader with experience working across consumer facing and product led businesses internationally.
His background spans creative leadership, product development, packaging and manufacturing coordination, and market execution, often within complex or regulated environments where alignment and decision making are critical.
Across many product and brand journeys, a consistent pattern appears. Strong ideas with genuine intent often struggle to reach the world, not because they lack creativity, but because the path from idea to market is more complex than expected.
A great product is not just beautifully designed.
It must be commercially viable, strategically positioned, clearly communicated, and aligned with a real brand. It needs to make sense as a business, be understood quickly by the right audience, and hold together once it meets the realities of production, marketing, and market expectations.
What is often observed is that teams do not fail at design. They struggle with what comes after. The unanswered questions are rarely about aesthetics. They are about clarity, structure, timing, and decision making. Does this make business sense. Can it become a brand. Will people understand its value. How does it reach the market.
Explortunity exists to bridge that gap.
The practice was created to bring clarity between design, product, brand, communication, and market reality. The focus is on helping ideas with genuine value gain the structure, momentum, and guidance needed to move forward.
The aim is not simply to make things look good, but to help them work in the real world and deliver meaningful outcomes.
This belief sits at the heart of everything Explortunity does.
WHY EXPLORTUNITY EXISTS
Explortunity exists to ensure no good idea and no real opportunity is ever missed
Design-Led Strategy
Structured, design-first thinking to reduce ambiguity and create strong product direction.
Systems Thinking
Connecting product, brand, communication and operations into a coherent, scalable whole.
Communication Clarity
Messaging frameworks, packaging language and tone systems that help products speak clearly across every touchpoint.
Practical Delivery
Processes, frameworks and artefacts that teams can use immediately in product development, packaging and go-to-market.
